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Are You Making These Content Marketing Mistakes?
Raise your hand if you find content marketing hard. Let’s face it; we’ve all made our fair share of content marketing mistakes. You might have spent hours sweating over a blog post and forgot to add a...
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What are ideal customers? Why are they important?
You’ve probably read a few blog posts and eBooks about content marketing… In each them, the author always seems to be talking about “ideal customers” and “buyer personas”, right? That was certainly...
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What is content marketing? Why is it important?
The Content Marketing Institute defines content marketing as a “marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and...
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Is Evergreen Content Better for SEO? (Case Study with Actionable Takeaways)
Have you tried to write content that is evergreen? Edmund Pelgen shares with us how he tested the strategy of writing evergreen content for SEO. He is a former SEO Agency Head of Search and the founder...
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Content Marketing in Community Groups and Not-for-Profit Organisations [Live...
Join contentgroup’s David Pembroke and special guests for a live webcast on content marketing in community groups and not-for-profits. David will be joined by Leaders of Community Engagement: Mike...
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Are You Making These Hubspot Mistakes?
Hubspot is a complex content marketing tool. It takes a lot of learning. You’re bound to make some mistakes along the way. To try to help you not make as many mistakes, I’m going to share the big...
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New content marketing event launches in Melbourne
As marketing increasingly focuses on content marketing, personalisation and having a two way dialogue with customers, brands must find a way to stand out against the competition to win and retain...
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