As marketing increasingly focuses on content marketing, personalisation and having a two way dialogue with customers, brands must find a way to stand out against the competition to win and retain customers.
The upcoming ‘Digital Storytelling’ conference coming to Melbourne in October 2014, will explore how brands can best reach and engage customers in a rapidly changing environment.
Running on the 13th & 14th of October the forum brings together case studies and insights from some of Australia’s largest brands to discuss their strategies to move forward into the future.
Designed for marketers from across all industries and from both brand side and agencies, Digital Storytelling will explore best practice strategies on customer insights, content marketing, programmatic buying and personalisation, customer touch points and customer loyalty.
Featuring presentations from:
Adam Good, Director, Digital Media & Content, Telstra
Amanda Gome, Group Head of strategic content & digital media, ANZ Bank
Chris McWilliams, Executive Producer, Digital, Triple M
Christian Bowman, Head of Marketing & Digital, RSPCA Queensland
Michael Betteridge, General Manager, Marketing, the Wotif Group
Christophe Eymery, Head of Digital, L’Oreal Australia
David Fairfull, Managing Partner, We Are Social
Jihee Nam, Vice President and General Manager, Foxtel
Join some of the biggest names and future leaders of the industry at Melbourne’s newest and diverse digital marketing event.
For more information about Digital Storytelling please visit www.digital-storytelling.com.au.
Register before Friday 11th July to take advantage of the Pre-early bird offer and save $800.00.
Join in the conversation on twitter!
@CODEXAUS http://www.twitter.com/codexaus
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